Not only the small radios but also the big ones may have difficulty in engaging their listeners, who may go away as fast as they come. That is why we have gathered 5 tips to engage listeners and build their loyalty.
Attracting new listeners and making them feel like coming back to the radio is a skill many people can’t master. If you too wish to have your listeners become loyal and turn into a steady audience, check the following tips!
Engage listeners by choosing good hosts for your radio
The hosts are, most of the time, the stars of radio stations. As they are the station spokespersons for the audience, they must have a charismatic personality, besides a good vocal performance.
A host can’t look low-spirited, upset, or unwilling during the performance because the listener will easily notice it. This is one of the main reasons why a program is not engaging enough, and the listeners will surely start to look around for other options.
Good professionals know how to engage the audience and speak as much as necessary, with no stalling and in a very friendly way. You bet your audience will see a great difference if you invest in skilled hosts! Check here 12 tips to be a good radio announcer.
Generate suitable content to engage listeners
Few things are more frustrating for an audience than not having their expectations met. So, it is important that your radio programming takes into consideration what your audience expects to listen to on your station at that time.
Deciding on the radio programming may be a complex task at first, but there are some invaluable tips to create one, and choose what content to broadcast.
To engage listeners you need to find out who your audience is. Age group, social class, gender… the more information the better. By knowing your audience you will create programming that will please everyone.
Consider the time each program airs as well. When does your audience feel more like listening to music? When does it need to be informed of the traffic, the weather forecast, and the news? This should all be taken into consideration.
Inserting short programs and promotional campaigns during the programs is also good practice. Short programs are audio content lasting a few seconds or minutes and with different themes. The weather forecast, horoscope, newsflash, and good health tips are some examples.
Radio site content
Content creation gets much stronger when combined with your radio station website as the internet is the perfect place for engagement among different platforms. For this reason, developing content that goes beyond the radio programs per sei is a great way to reach even more people who may be your future radio listeners!
Keep your radio station present on different media
A radio station is indeed defined by audio broadcasting. But in such a diversified world like ours, you must be present on the different media simultaneously. The basic is to publicize your radio on social media. You don’t have to be present on all of them, but stay active on the ones that are most used by your listeners!
Another good idea to engage listeners is to make the content of your radio station available as a podcast. All you have to do is record the broadcast, upload it on your streaming hosting service and make the podcast available on your radio station website.
Offer promotional campaigns to engage listeners
Inviting the audience to take part in promotional campaigns is one of the most common ways radios stations use to engage their listeners, and also a great alternative to working on loyalty from the very beginning.
If your radio has been in the market for a little time, this alternative can bring a great outcome! With promotional campaigns on your radio, it is a win-win situation for both the radio station and the listeners. That is because the radio will attract and engage more people, while your audience gets pleased with the prizes.
Promotional campaigns on different channels may also be a good option, especially if you motivate your audience to interact among these channels. Launching a promotion on social media and announcing the result during a live broadcast is a good strategy to keep your listeners active.
The key differential is not offering the promotional campaign only to grant the listener a prize. Try to build engagement, making the promotion a reason for your listener to talk to your radio. Instead of just asking for info, such as name and phone number, what if you ask them to come up with a funny phrase about a current topic, for instance, and then show the best ones during broadcasting? The possibilities are endless!
The radio needs to have a good online presence
As we have shown throughout this text, the internet and the radio are closely connected. A radio that doesn’t make good use of the internet tools probably won’t have a good performance with the audience.
However, this presence is not restricted to social media and a website. A good internet presence means having your radio broadcasting available online as well, besides providing your radio app for Android smartphones.
Potential listeners may not always have a radio set available, but they will probably have a cell phone connected to the internet. That is why a radio station can’t neglect to have its broadcasting available online. If your station is offline, your listener will look for your competitors, as simple as that.
The same applies to the quality of the streaming service that will make your internet broadcasting available. The broadcaster needs stable and high-quality service, which is always available to solve any problems.
For this reason, we are inviting you to use the radio station platform BRLOGIC. This platform offers complete tools, such as live and on-demand broadcasting, website for radio stations, smartphone apps, customizing players builder, and much more.
The best part of all? You can create your online radio station right now, and test the system for 7 days, for free and with no commitment attached. All you have to do is create your radio account here, activate your radio through your email, and that’s it. Don’t miss this opportunity!