Tips

Using the internet as an extension of your radio station

The internet is the best and cheapest way to spread your station’s content, reaching and engaging your audience. In this article, we provide various options for engaging your listeners across different platforms and content tips for each.

But first, you might be wondering… 

Why invest in online content?

Many station owners have likely asked this question. Why use the internet as an extension of your station? Why invest in digital marketing for radio? What are the advantages? We list three main reasons not to miss out on this market:

It’s easier to receive feedback and constructive criticism. You can offer other forms of contact, but few will use them. Having a presence on social media ensures that you will receive feedback on your programming sooner or later. Don’t ignore feedback. It’s through feedback that you’ll be able to evolve and adjust your programming to create the best content for your audience’s profile.

– It’s very cheap. Creating a profile on any social network, for example, costs nothing. Creating your station’s website, building your own app, and broadcasting your station’s audio to the world are becoming increasingly accessible.

– Your station will be more visible. People use the internet much more frequently than they listen to the radio. If your station has a good online presence, with well-defined marketing strategies and a profile that attracts the public, more people will get to know it. Consequently, you’ll gain new listeners.

Now that you know why to do it, let’s discover where to do it.

Social media

People are connected to social media all the time. Do you want your station to be known? Then it’s essential to have a presence on social networks. The most recommended platforms are Facebook and Twitter. Instagram, despite focusing on photos and videos, can also be used by your station. Check out examples of posts you can make on your social networks:

Quotes from famous people or people who work in radio. You can use a quote as a call to action for a program that’s about to start;

Ask your audience. People like to respond to polls and make comments: encourage them to do so. It’s a strategy that greatly increases engagement and also the reach of the page. In addition, it allows you to better understand your target audience.

 These are two basic examples, but explore your team’s creativity and also take advantage of audience suggestions! Use images, videos, calls to action, memes, and live broadcasts.

Station website

Although contact with listeners is made through social media, having your station’s website shows professionalism. The station’s website should centralize all the station’s information, and it’s through it that your partners and advertisers will contact you. Take advantage of this space to present your team, tell the station’s story, display the program schedule, etc.

Platforms like BRLOGIC allow you to create a website for the station and turn it into a news and events portal, conduct polls, promotions, and much more. To learn more details about our manageable website, click here.

Online radio

Online radio – or web radio – is a mandatory investment for any traditional radio station. Through streaming technology, your listeners who live in another city, state, or even another country can listen to your station’s programming.

Online radio offers unprecedented flexibility, allowing listeners to access programming on any internet-connected device, whether it’s a computer, tablet, or smartphone. This 24/7 accessibility significantly expands the station’s potential audience, breaking down geographic barriers and offering an incredible auditory experience wherever they are.

Own app

It’s not enough to be online; you need to be mobile. The number of mobile accesses grows exponentially every year, and your station needs to keep up with this trend. Having your own app is a great way to establish your presence on your listener’s phone. With the app, the listener carries your station in their pocket, to listen to anytime, anywhere in the world, as long as they have an internet connection.

WhatsApp

Without this tool on your cell phone, communication with friends and family is limited, causing social isolation. That’s why it’s very important for your station to also have WhatsApp. This way, your listeners will have more ease and speed to communicate with the station, send messages, request songs, and comment on programs. Many stations already use this strategy.

Conclusion

It is evident that using the internet as an extension of the radio station is not only advantageous but essential today. In addition to bringing the station closer to its audience and expanding its reach, investing in digital marketing and online presence brings a series of benefits, from the ease of receiving feedback and constructive criticism to increased visibility and the acquisition of new listeners.

By exploring social networks, creating a website for the station, broadcasting content via streaming, using WhatsApp, and having your own app, stations strengthen their digital presence and ensure a closer and more interactive contact with their audience, adapting to the new demands and behaviors of radio content consumers, and thriving in an ever-evolving media landscape.

Does your station use any strategies that we didn’t mention here? Tell us in the comments.

BRLOGIC has the best solutions for your radio station. Visit our website and check out the advantages.

About the author

Luiz Silveira

Luiz Silveira is a specialist in digital marketing and a radio, music and technology enthusiast. With a decade of experience, he aims to help radio stations better position thenselves on the internet.

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