Tips to create an online radio on a budget

Tips to create an online radio on a budget

Many people would like to create a communication channel but are put off by the extremely high costs. However, there is an alternative way. Learn how to create an online radio on a budget!

Online radio is an amazing communication channel, which combines low cost and simplicity with the nearly endless potential of radio stations.

Today we are going to give you tips to create an online radio on a budget, which owes nothing to the great broadcasters.

One of the internet’s greatest features is to allow anyone to create their own content, and also to publicize it on the net, with global reach.

Proof of that is the utter success of digital influencers, who have achieved that huge success through the content they created and publicized themselves. Through their social media, sites, and other publicizing tools, made possible only via the internet, they reach a huge audience and draw the attention of big brands.

Online radio is an excellent channel to publicize your content on the internet, without needing to be linked to big communication monopolies. With some dedication and creativity, your message will be available a few clicks away from anyone in the world.

What do I need to create an online radio on a budget?

Before the internet, the creation of entertainment and information content was monopolized by great communication companies. Although such companies still exert great influence, the scenario is now much wider, and independent creators are welcome.

Check our tips to create your own internet radio without exceeding your budget:

What is the necessary equipment to set up an internet radio?

This is one of online radio’s biggest advantages. With just a computer and an internet connection, you may perform live broadcasting, or program your internet radio to play the automatic playlist of your choice.

To broadcast live, with your own voice, you will also need a microphone connected to your computer. But you don’t need expensive microphones! You may use any kind of equipment, from microphones embedded in your cell phone earphones to even great-quality condenser microphones.

The idea is to make use of what you already own at home, especially in the beginning, when you have a tighter budget.

Learn to produce your content

Another great advantage of online radio stations is that it is easy to create content, which can be recorded and produced by yourself. Things that may look complex at first sight become simpler with just a little dedication, and pretty soon you will be creating your own singles, editing your programs, and selling advertising space on your program’s schedule.

There are countless free softwares, not only for sound recording but also for editing, and even broadcasting line your internet radio. Audacity is an excellent free software for sound recording and editing. We have also talked about the best options for automation and broadcasting for online radios.

The importance of (free!) digital marketing for your online radio

Creating your online radio, generating the content, and making it available on the internet are just the first steps! You also have to publicize your internet radio, and there are free ways to do that with excellent results.

You may, and you should make use of the internet itself to publicize your online radio. We are listing some tips below.

Social media

The best place to begin publicizing your radio is through social media. Share it with your contacts and create a profile on different social networks to publicize your radio!

Keep this space always updated, advertise your programming, and provide interesting information that may, somehow, take more audience to your radio content!

Create a blog or website for your radio station

To publicize your radio station on social media or anywhere else, you need a site or blog. Through this site, your audience will find its content and listen to the broadcasting.

The saving tip is to choose a provider that offers the streaming along with a site to publicize your radio. This way you will save time, besides taking advantage of the tools specially built to work alongside an internet radio.

What are the advantages of creating an online radio?

We know online radio is an excellent communication channel, but what are the actual advantages of this kind of tool? Below you can see some of the reasons why online radio stations are so amazing.

Independent communication

The online radio needs no connection with big stations or communication monopolies. Thus, you may talk about whatever you feel like, the way you feel like.

The internet radio offers more ways for monetizing

As time goes by, your internet radio will achieve a loyal audience. Companies will obviously get interested in your content and in making part of it. You will be able to monetize your content by selling advertising space on your site or during your programming.

Online radio increases authority upon your topic of interest

As your audience becomes loyal, people will naturally remember your online radio during their daily life. If you are planning to create an online radio to talk about a specific theme, you will eventually become a natural reference for it.

But for that to happen, you need to plan all the steps to create a successful online radio station from the very beginning!

The online radio as fun and entertainment 

You may also create a low-cost online radio to communicate with a high number of people as well as have fun in the process!

Online radio is a great way for you to publicize your work with content related to humor, information, opinion, sports, traffic, or anything else.

How to set up an online radio on a budget

The first step to creating your online radio is to choose a high-quality streaming service. Choose a reliable company that will not let you down. Remember: cheaper things may cost more in the end!

The internet may be very helpful if you wish to set up a radio station on a budget. There you will find a great variety of tutorials and tips, and you may air your online radio very easily!

Be concerned about getting to know your listeners pretty well, defining who you want to communicate with from the beginning! This way you will feel much more confident to come up with content!

Now that you know how to create a radio station on a budget, start thinking about what to air. We wish you the best of luck in your life as a communicator!

Knowing everything you need to create your online radio, what about starting for free? BRLOGIC offers a free trial with no commitment! You will receive the radio panel, the manageable custom website, a custom player builder, and much more! Do not miss this golden opportunity!

About the author

Luiz Silveira

Luiz Silveira is a specialist in digital marketing and a radio, music and technology enthusiast. With a decade of experience, he aims to help radio stations better position thenselves on the internet.


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High quality professional for todays digital broadcasting, better than any other radio platform.

KERL 94.3 FM


KERL 94.3 FM

High quality professional for todays digital broadcasting, better than any other radio platform.

I love it. It helps me to keep my station organised and professional. The stream has never let me down...

MKB Independent Radio


MKB Independent Radio

I love it. It helps me to keep my station organised and professional. The stream has never let me down unlike previous hosts, I love that it includes a website and that it is always developing and making new things.

Customer Service cannot be beat; helpful and attentive to concerns. Quick response to solve problems.

Redneck Junction Radio


Redneck Junction Radio

Customer Service cannot be beat; helpful and attentive to concerns. Quick response to solve problems.