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The importance of an website for an online radio station

The importance of an website for an online radio station

One of the biggest misunderstandings when explaining what BRLOGIC offers, is restricting its service only to audio streaming. It’s evident that this structure is one of the most important services hired by our clients. However, the Bronze, Silver and Diamond plans provide streaming service along with a fully manageable website.

Our services go even beyond that, offering specialized support and number of exclusive resources, but let’s first talk about the website for radio stations itself. The term ‘manageable’ works well as a definition, since it is its main feature is that the administrator may manage it, setting it up and customizing it at will. If you access any of the websites belonging a BRLOGIC client, you can see just how much is offered by our system. The idea behind it, is that no previous programming knowledge is needed by the client for them to set their website in their own view.

From the listener’s standpoint, the station’s website is where they actually listen to the the radio station’s content, but it’s also where they can find other information. It’s where they can find their favorite program, doubling as a channel between them and the broadcaster. After all, this is where they find the chat, the webcam, news, contests and give-aways, etc. When they want to know what show is next on the schedule, the website is where they look.

The website, like the streaming service, is managed through the BRLOGIC platform. In it, you’ll find a menu bar with the sections: Content, Interaction, Streaming, Appearance, Apps, Station, and Administration. Its main sections are directly related to what the the listener finds each day. They are:

Content

This is where you can find most of the posts. It’s where you post your news and manage all your radio station’s ad spaces .

Under this tab, you can also access the photo album, hightlights and the custom widget, nonspecific content that accepts basically anything. It’s important to understand at least a bit about programming, since besides the text, it’s possible to feed it further with HTML coding and create the desired action from there.

Interactivity

As the name says, this is where you can manage the processes of interaction with the listeners. Aside from the chat, comments, poles and forms, this is where you can generate and control contests. Since it’s your reply to the audience, this is a tab that can’t be ignored for long periods of time.

Online radio

One of the pillars of the online station is this tab. It’s where you manage its programming,  Auto DJ files, Playlists and the audio library, from where all the content in this format offered by BRLOGIC:
Campaigns, Free Music, Jingles and the Short Programs. The listener is not likely to see what you set up here, he’s more likely to hear it.

If you haven’t start an online radio station, don’t wait any longer and begin with our free trial. If you still have any questions about our offered features. Just  talk to us.

About the author

Luiz Silveira

Luiz Silveira is a specialist in digital marketing and a radio, music and technology enthusiast. With a decade of experience, he aims to help radio stations better position thenselves on the internet.

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Quality and trust

A service of quality with special assistance made by a pro team.

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