Who has never stopped for a few minutes to participate in a raffle, lottery, or contest held by a local radio station? A radio giveaway is an excellent way to build loyalty and conquer new listeners, encouraging them to participate in the station’s programming.
In addition to generating engagement with your current audience, a good giveaway will help you spread your radio and your partner’s product or service to more people.
What is a radio giveaway?
A radio giveaway is usually a campaign to advertise a partner’s product or service in which a product or service is raffled off among the audience.
But to achieve the desired result, the giveaway must be well planned and have good partners. Therefore, it is necessary to understand that the giveaway will benefit the three parties involved: broadcaster, partner, and listener.
Radio giveaway as a win-win strategy
Traditional advertising on radio stations is based on commercials shown at intervals in the programming. So while there are ways to make ad campaigns more engaging, it’s no wonder listeners pay less attention during ad breaks.
On the other hand, radio giveaways are usually broadcast during the station’s regular programming and have the listener’s full attention. It happens because a giveaway is a win-win strategy, so each of the three parties involved benefits.
The listener benefits when they win the draw, while the radio and the sponsoring partner benefit from the exposure and engagement.
This way, creating an attractive radio giveaway is an excellent opportunity to establish a closer bond with your partners and your audience.
How to choose partners for a radio giveaway
A critical step in ensuring the success of radio giveaways is choosing the right partner. The partner of your giveaway is the one who will provide the item that will be raffled.
Here are some tips for choosing the best giveaway partner for your station:
The right partner for the right program
Before choosing a partner, study your radio programming well and understand what type of partnership each program would benefit from.
Likewise, if a potential partner suggests creating a giveaway for your listeners, consider what would be raffled and which program the giveaway will generate the best results.
For example: if a band wants to raffle tickets to a show, look for a program that plays similar songs.
Likewise, if an auto shop wants to offer a free service, it’s a good idea to advertise the rush hour giveaway on traffic or any other grid show that targets people who own a car.
Make the giveaway attractive to your business partner
When looking for partners to jointly promote, present an attractive and personalized proposal for each company you are approaching.
It shows the advantages of carrying out this collaboration, exposing the audience numbers, the results of previous giveaways, the number of followers on social networks, and any other relevant information.
In addition, it specifies how the giveaway will be disclosed and how the draw will be carried out. For example, list the shows the giveaway will appear on, how many times per day, and the time spent per ad. Finally, make sure to choose a date for the draw and explain in a transparent way how it will be carried out.
Radio giveaway helps build good relationships with potential sponsors
If you are having difficulty finding new sponsors for your station, a good alternative is to start the relationship with the potential advertiser by proposing a collaboration with the giveaway format.
Creating a promo to promote a company’s product or service is one way to show the benefits of advertising on your radio.
Instead of starting by charging for an ad, develop a good project to promote the giveaway collaboratively. The company will provide the article to attract listeners, and your station will be the broadcast channel.
With good planning, in addition to engaging your listeners, you will have created a relationship with a company that may soon evolve into a more fruitful endorsement deal for you and your partner.
Take advantage of a radio giveaway
Doing a radio giveaway is one of the most efficient types of marketing that a station can offer. In the digital age, giveaways gain more and more reach and manage to attract a large audience!
And to get giveaway partners or even sponsors, your radio station needs to be attractive. So in addition to offering high-quality programming, the audio streaming must be clear and stable.
In the same way, a good presence on the Internet is essential. A good Android application for radios, a universal WebApp for radio stations so your audience can listen to the radio on iPhone, and an excellent manageable website are ways to stand out and demonstrate professionalism.
The best way to guarantee all this is with the BRLOGIC platform. In addition to everything mentioned above, you will have a system dedicated to creating giveaways, and you will have the best panel for live broadcasting and by the best Auto DJ on the market.