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Online Radio Journalism: Learn how to create a news-focused online radio station!

Creating an online radio station with a focus on journalism requires dedication, following some steps to reach a good audience and credibility. If you are interested in this topic, you probably want to create an online radio station with a journalistic focus or at least are curious about how it works. It’s only fair to start by knowing a little about the history of radio journalism worldwide, right?

Radio Journalism Worldwide

Radio journalism emerged in the early 20th century with the first radio broadcasts. The initial milestone was the transmission of news about World War I in 1914. Soon, regular news programs emerged, such as “BBC Radio News” in the UK and “NBC Radio News” in the United States.

During World War II, radio was a crucial source of information, with real-time event broadcasts. The population eagerly awaited information about these events. Thus, radio proved to be a very agile tool for news transmission.

After the war, radio journalism continued to evolve with local and international news programs, as well as the development of formats like hourly news updates.

Gradually, the way of doing radio journalism changed, with news being delivered in a lighter manner, where information began to share space with music and entertainment.

Radio Journalism on the Internet

In the following years, radio journalism faced challenges with the emergence of television and later, the internet.

When television was invented, many thought it would be the end of the radio. It cannot be denied that there was a drop in audience because before TV, the radio was the only agile means of communication used to transmit information to society. However, radio journalism continued to be a reliable source of information for millions of people worldwide.

With the internet, it was no different. Anything new can be intimidating, bringing a certain apprehension. However, unlike TV, the internet came to add value, bringing benefits to traditional radio stations, both in terms of agility in obtaining content for programming and increasing audience participation.

With streaming technology, radios gained global reach. Anyone with internet access anywhere in the world can listen to an online radio station’s programming. The internet brought an immediacy never seen before. News spreads around the world in seconds.

Tips for Creating a Successful Online Radio Station with a Journalistic Focus

Having a successful web radio station focused on journalism requires, like everything in life, a lot of dedication. Check out the tips that BRLOGIC has prepared to help you in this journey:

Define the target audience. Will local, national, or international news be presented? It is recommended that you prioritize local content.

The most relevant news should be highlighted through headlines.

Texts should be short and to the point, but descriptive to compensate for the lack of visuals.

It is ideal to have two presenters to capture more listener attention, avoiding becoming monotonous.

Use colloquial language.

Retrieve information from reliable sources. Always check for accuracy to never lose credibility.

Be very careful when expressing opinions. A misunderstood opinion on a communication network can take on large proportions.

A journalistic radio station can have a large team consisting of presenters, writers, and reporters, but nothing prevents one or two people from performing all functions. With information just a click away via the internet, such a personnel structure is no longer necessary.

The flagship will be the news, but do not neglect service provision and entertainment.

News about traffic, weather, and public utilities are always well-received and have good acceptance among listeners.

If controversial topics are on the agenda, interview professionals related to the subject. This will bring greater credibility to the information.

Know what the listener wants to hear. Feedback is essential.

Make room for listener opinions. Criticisms and suggestions are essential for the growth and maturity of a web radio.

Promote giveaways and contests. This will bring greater interactivity to your online radio.

Now that you know how to create an online radio station with a journalistic focus, it’s time to get your hands dirty! Create your online radio station now by clicking here. Try it for free for 7 days, no obligation!

About the author

Luiz Silveira

Luiz Silveira is a specialist in digital marketing and a radio, music and technology enthusiast. With a decade of experience, he aims to help radio stations better position thenselves on the internet.

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