Online radio for supermarkets

Being attentive to new tools and technological trends is very important to maintain attractiveness and differentiate oneself from competitors in such a competitive market. With that in mind, today we will talk about a tool that is gaining more and more space and has become an alternative to improve communication with employees and customers and generate revenue growth for supermarkets.

Audio streaming as a tool for the success of supermarkets

Anyone who thinks that hiring a streaming plan is only useful for commercial radio stations wishing to broadcast their programming over the internet is mistaken. Creating an online radio can also bring numerous advantages to a supermarket, its employees, and customers. This is a great way to connect with the audience in a differentiated way and provide a more pleasant experience. Here are some of the advantages:

All resources in one place

The features of a streaming plan vary depending on the chosen provider. Here are some of the tools that can be useful for commercial establishments like supermarkets.

Live broadcasting or recorded programming: In a streaming plan, both forms of broadcasting are available. However, for a supermarket, it is recommended that broadcasts be done via Auto DJ.

With Auto DJ, you can prepare the entire program in advance by creating and scheduling playlists for automatic playback. This way, the internet radio can be on the air 24 hours a day without the need to keep the computer running.

Manageable website: It is possible to create and customize a website specifically for the supermarket radio in a simple and easy way, without prior programming knowledge. The website includes featured modules, news, events, and announcements, as well as interactive tools such as chat, polls, promotions, and message boards. With these interaction tools, it is possible to create a real community.

Dedicated radio app: It is important to be present on multiple platforms. In some streaming plans, it is possible to create an amazing app for the online radio and make it available on Google Play and via Web App for iOS, Android, and PC.

Radio on TV (Google Cast): This feature allows the audience to listen to the radio on TV through a player with Google Cast support, displaying the song name, cover, and program details. The TV can be another channel to listen to the internet radio of the commercial establishment.

Content to complement the programming: Some streaming providers offer customers an incredible audio library with program segments on various topics and excellent educational campaigns to enhance the programming. This resource can be used to propagate the values that the company believes in.

Low cost to implement the project

Streaming plans usually have a very affordable cost. With a small investment, it is possible to enjoy all the benefits that a streaming plan can offer. If the client chooses annual payment, the cost can be even lower.

Engaged and well-informed employees

An online radio can be used as an indoor radio to improve internal communication by transmitting important information to employees, such as policy updates, changes in work schedules, and new safety procedures. This way, everyone will be well-informed and aligned with the company’s policies and objectives.

Furthermore, it can be used to provide ongoing training and development to employees. This can include programs on food safety, customer service techniques, leadership skills, and much more.

The online radio can also entertain employees and increase their motivation and engagement by recognizing and celebrating hard work, as well as announcing the employees’ birthdays.

This tool can also be used to provide a platform for employees to share their opinions and ideas. Feedback is always important and necessary to help the leadership team better understand employees’ concerns and work together to address them.

By using an online radio in this way, a supermarket can create a more engaged and motivating work environment for its employees, improving internal communication, promoting continuous training and development, maintaining a positive and collaborative work culture, and consequently increasing productivity in the workplace.

The supermarket connected 24/7 with its customers

An online radio can go beyond being an indoor radio. With radio programming happening 24 hours a day, 7 days a week, customers can listen to the radio at any time, from anywhere, through the website or dedicated app. This makes it easier and more convenient for customers to stay connected with the brand and get updated information about the company’s products and services.

Offers in the palm of consumers’ hands

The tools of an online radio can be used to promote the supermarket’s promotions and special offers. The information can be transmitted dynamically and attractively, grabbing customers’ attention and encouraging them to take advantage of the promotions.

With the dedicated app for the supermarket radio, customers will have quick and easy access to the offers, increasing brand recognition, differentiating the commercial establishment from the competition, and boosting sales.

Autonomy to broadcast

One of the main advantages of setting up an online radio is the possibility to create exclusive and personalized content for the target audience. It is possible to develop themed programs such as recipe tips, nutritional information, interviews with suppliers, exclusive promotions, and much more.

Promote your causes and values

An online radio can be an excellent tool to promote the causes and values of a supermarket by creating programs aligned with them, such as programs on healthy eating, sustainability, and social responsibility. Additionally, institutional messages can reinforce the values advocated by the supermarket. This will help promote the establishment’s image as an engaged company that cares about these issues.

The supermarket can go further and organize live events on the radio, such as interviews with experts, debates on relevant topics, and more. These events can be an opportunity for the supermarket to position itself as a thought leader in matters related to its causes and values.

Moreover, the supermarket can establish partnerships with NGOs and other entities that share common causes. These partnerships can generate content for the radio while also helping promote these organizations. In this way, the supermarket can increase its visibility and strengthen its image as a company committed to society and the environment.

Attract and win over new customers

In addition to providing useful product information and promoting causes and values, the online radio can also be used to entertain and build customer loyalty.

By creating a more enjoyable and engaging experience, customers are more likely to stay connected for longer periods, increasing loyalty and strengthening the brand.

Furthermore, the online radio can serve as a communication channel with customers, allowing them to provide suggestions, criticisms, and compliments in real-time. This can help the company improve its services and products while also fostering closer relationships with consumers.


With so many interesting features like Auto DJ, an administrable website, and applications in one place, an online radio becomes a necessary tool to keep employees and consumers engaged and increase the flow of returns for commercial establishments.

BRLOGIC has the best plans and resources to offer. Visit our website and check it out.

About the author

Luiz Silveira

Luiz Silveira is a specialist in digital marketing and a radio, music and technology enthusiast. With a decade of experience, he aims to help radio stations better position thenselves on the internet.

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Quality and trust

A service of quality with special assistance made by a pro team.

Claudio Loreiro
Rádio 13 de Agosto, CEO


Claudio Loreiro
Rádio 13 de Agosto, CEO

A service of quality with special assistance made by a pro team.

Lifetime Partnership

BRLOGIC has been providing the streaming, website and mobile App for us from Rádio Conectados for 7 years

Rafael Schmidt
Rádio Conectados, CEO


Rafael Schmidt
Rádio Conectados, CEO

BRLOGIC has been providing the streaming, website and mobile App for us from Rádio Conectados for 7 years