Tips

Making good use of the Auto DJ

Making good use of the Auto DJ

When you’re running an online radio station on you own; when it’s busy and there isn’t enough time spare; when there isn’t enough live content available; when the schedule just doesn’t work itself out; or when you think that a music block is exactly what the station is missing in its early morning, noon or late night programming; the Auto DJ will be there to help you. We already have a post on the blog about the  programming schedule, but it’s worth discussing a bit more about the functions and tools that BRLOGIC offers in its playlist manager.

The Auto DJ is available on any of BRLOGIC’s plans and it can be accessed through the control panel of your online radio station, under the “Online radio” tab. It offers much more than just simple song playlists. Here, it’s possible to include any audio file in MP3 format and it’s also possible to program the exact time of reproduction. For Silver and Gold plans subscribers, you can choose between a wide range of ready made short programs .

And like a great friend that it is, the Auto DJ is there for you in your moment of need. It’s always available and working along with the station’s live programming, so, if connection is lost or if you need to go off air for whatever reason, your radio station doesn’t go silent.

The perfect playlist for each radio station

It’s worth to highlight the main recommendation for radio programing: Always prefer live broadcasts. However, when setting up playlists, it’s good to have in mind that there isn’t one formula for success, for every single case. The best advice for answering questions when it comes to doubts on programming, is what we’ve already discussed on the blog: knowing your audience is a must.

Knowing who is listening, along with knowing the purpose of the station, can help more than just setting up the shows on the playlist. Lets see some tips on setting up a playlist:

  • Ask yourself who is listening: through the website’s chat, through the social medias or even over the phone as you take listeners’ requests, guarantees that the programming is pleasing them. It also strengthens the connection between your audience and you.
  • Set up a ‘most requested’ or ‘most played’ playlist: Through the same ways in which we have previously discussed, it’s worth setting up a list of the most popular songs among your audience so you can leave your station on “auto-pilot” for a few hours. Don’t forget to use our free jingle package!
  • Respect your own identity: If don’t know who to target when choosing and setting up your playlist, varying the genres is always a good choice. But if your station is directed towards Rock, Gospel, Sertanejo of whatever other genre, it’s good to choose carefully so you don’t drive listeners away.
  • Don’t use the Auto DJ as crutches: An array of ready-made playlists can make your life easier when you want to broadcast simply and easily, but don’t forget tot renew the songs from time to time. Radio a live form of media, and it needs to be in constant movement and change.

Any questions about this tool or any others? Search our help center or get in touch with us.

You also can start your own online radio station right now, with 10 days free and no commitment! Click here to activate your account!

About the author

Luiz Silveira

Luiz Silveira is a specialist in digital marketing and a radio, music and technology enthusiast. With a decade of experience, he aims to help radio stations better position thenselves on the internet.

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A service of quality with special assistance made by a pro team.

Claudio Loreiro
Rádio 13 de Agosto, CEO

5.0
2019-02-20T17:42:09+00:00

Claudio Loreiro
Rádio 13 de Agosto, CEO

A service of quality with special assistance made by a pro team.

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Rafael Schmidt
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