There is an infinite number of reasons for setting up and maintaining a radio station. however none of those reasons include talking to yourself or the wind. After all, radio was born as means of communication. So, it’s implicit that besides having someone speaking, ideally there has to be someone listening. And it’s no secret that the best way to make a station thrive is investing to improve the communication with listeners. But, what’s the best way to do that?
In the old days, people sent letters to the stations. Moving a little into the future we went through the telegram phase and to the telephone until around the turn of the years 2000, when we reached the e-mail era. But don’t be mistaken, one type of media almost never substitutes another in this case. The opposite is true, they even accumulate on top of one another. So, even though telegrams are rare, in and out of radio station nowadays; letters and phone calls are still around and strong. However, it doesn’t mean that the scene hasn’t changed much in the last decade.
It started with the Internet around 2004, described by communication scholars as an era called Web 2.0: a period which completely changed the paradigms regarding people’s relationship with different media types. The main characteristics of this time include that, from then on, the audience was no longer passive. In other words, the process of people participating more, which had already started a few decades earlier, advanced to the point in which common citizens had the same space as any large communication business on the Internet.
The power of chat
Today, besides all of the other means of communication above, listeners can still rely on social media such as Twitter, Facebook, Instagram or other messaging apps like whatsapp and telegram. If in the past the options were scarce, nowadays the situation is the exact opposite. For some, it may even be difficult to manage such a wide variety of communication channels. It’s in this flood of information, so common nowadays, that a strong ally arises help the communication with the listeners; the chat.
Available through the setting panel of the website is the ‘chat room’; the ideal place to interact with the listeners. It’s a space for debate, to make song requests, send a message and connect with audience. You may even continue using the other channels, apps and social media, but creating a limited group such in the chat also helps create a sense of community among the station’s fans. And for the producer, it’s a gold mine when it comes to searching for better ways of improving aspect in the station such as the musical programming, times, etc.
It’s simple to include a chat window to the station’s website by using BRLOGIC’s platform. Once installed, it’s possible to manage the site and take part in it using the interactions options. There is no excuse to neglect one of the most versatility tools you could have on your station’s website.
And remember! You also can start your own online radio station right now, with 10 days free and no commitment! Click here to activate your account!