In the radio broadcasting job market, the demand for qualified professionals exceeds the supply. In this context, it’s crucial for stations to master effective recruitment strategies to ensure that vacancies are filled by the best possible candidates. One of the most important aspects is to understand your company’s profile well and seek candidates who align with that profile.
For example, a station that adopts a bold and dynamic style needs professionals with similar characteristics. Conversely, a more serious station focused on news content values serious and traditional candidates. To ensure the efficiency of the selection process, we have compiled some tips to help you recruit good professionals for your station.
How to find professionals in the market
Nowadays, we are constantly connected on social media, and this is the first place to explore when looking for potential candidates. If your station has a profile on Facebook, LinkedIn, or even Instagram, you can create a post on these networks to attract interested candidates. Consider boosting this post on the platform to reach a wider audience.
To search for candidates via social media, it’s important to work with the Marketing team. Envision the ideal professional for your company, a concept known in Marketing as creating a persona. Based on this profile, the Marketing team will determine which social network is most likely to reach this candidate. More dynamic and agile profiles, for example, are more likely to engage on Instagram than on LinkedIn.
Another suggestion is to look for candidates on job vacancy websites. Freelance websites are also a good option, as some of these sites indicate whether your proposal is for a single project or a full-time position. Additionally, don’t forget to take advantage of employee referrals, as they already know the day-to-day operations of the station and the profiles of the people who work there.
Have you ever thought about whether your listeners are interested in working at the radio station? Your station is a great place to advertise job vacancies because you reach people who already listen to and know your radio. The interested party makes an immediate assessment of whether they fit the station’s profile through the content broadcasted.
Before the interview: recruitment strategies
It’s important to know some recruitment techniques to ensure an efficient selection process. Before inviting any candidate for an interview, there are some essential steps to consider.
- A Clear job description: Clearly state all the activities the professional will perform, as well as the technical knowledge required. If you are looking to hire an announcer, it’s more important that they have good diction and charisma than knowledge of equipment. On the other hand, if you’re looking for an audio operator, it’s essential that they know all the technical aspects involved in the job.
- Be clear about the desired profile: Announcers need to know breathing and diction techniques, but a sports announcer needs to be more agile and lively in their speech, while a news announcer can be more thoughtful and serious. Be certain of what your station needs to avoid mistakes during hiring.
- Identify the need for additional knowledge: Is it important for your station to hire a professional with diverse knowledge? For example, knowledge in Marketing or social media ads? Do you need an announcer with knowledge in sports or economics? Does the music programmer know the style of music your station plays and handle it well?
- Criteria: Have criteria for deciding whether the professional will be hired. For example, if you have two similar profiles of candidates for an announcer position, what criteria will you use to choose who will be hired? Ensure that you can explain this criterion to the professional who doesn’t pass the selection process.
During the interview: tips for selecting people
Now that you know the profile of the professional you are looking for and have a potential candidate, how do you conduct the interview efficiently to ensure that all criteria are analyzed and that you are sure of hiring the best professional?
- Make the person feel comfortable: This can be done with common questions. Talk about the weather, ask how the journey to the interview location was. This relaxes the candidate and allows them to be more open during the interview.
- Listen more than You speak: Ask concise and objective questions and listen to the candidate express themselves. Listen carefully and, if necessary, take notes on relevant points. Much can be learned about the candidate by the way they express themselves: whether they are more formal or informal, whether they are confident in their opinions, whether they truly have the knowledge listed on their resume.
- Don’t focus solely on graduation: Theoretical knowledge is obviously very important for the job, but the candidate certainly has more to offer. Experience, ease of expression, charisma, and willingness to learn are important factors to consider when making a decision.
After the interview: testing
A creative way to verify a candidate’s competencies is through a live test. For example, having them announce a phrase or paragraph, operate the audio console, or give an opinion on a topic.
To conduct a longer test and verify the professional’s adaptability to your station, it’s important that this test be paid. During a few hours or even an entire day, have the candidate work with your team performing routine tasks. Pay them for the hours worked. It’s essential that the professional does the test with the team they will work with if hired.
Observe the candidate performing tasks relevant to the position they are applying for, see if they have good interpersonal relationships, and ensure the criteria you set are being met. Afterwards, ask for the team’s opinion on whether they recommend hiring the candidate and if they would like to work with them.
We have listed several tips for hiring a good professional for your radio station. Always strive to innovate in the market and invest in recruitment techniques to ensure the best selection of professionals.
All the tips mentioned above also apply to a web radio. If you are interested in starting a project, click here and register.
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