Being available on smart devices is already part of the strategy for many radio stations looking to expand their audience. BRLOGIC offers integration with a custom Alexa Skill and the RSK (Radio Skills Kit), allowing your station to be officially present in the Alexa ecosystem and easily accessed by listeners anywhere.
Alexa Skill for radio stations
An Alexa Skill is a voice app available in the Alexa Skills Store that adds new features to Amazon’s virtual assistant.
With it, the listener can say:
“Alexa, open [your station’s name]” and immediately start listening to your programming.
Integrating your station with a custom Skill brings several benefits:
- Easy access: listeners can tune in to your station with a simple voice command, without searching for apps or complex interfaces.
- Improved user experience: beyond listening, they can request additional information, such as asking what song is currently playing.
- Expanded reach: Alexa devices are present in many households, allowing your station to reach a global audience.
- Competitiveness: adopting voice technologies can be a differentiator to keep your online radio station relevant.
What is the RSK (Radio Skills Kit)?
The RSK is an Amazon feature that makes your station easier to discover within the Alexa ecosystem. With it:
- Listeners can say “Alexa, play [your station’s name]” even without installing any Skill.
- Your station automatically appears in the Alexa catalog, simplifying access for users who don’t yet know about your custom Skill.
Why Alexa Skill and RSK don’t compete — they complement each other
Although the two resources — Alexa Skill and RSK — may seem similar, they serve different purposes that reinforce each other:
- RSK focuses on making your station easily found by any Alexa user, removing technical barriers (like installing a Skill). It’s ideal for spontaneous discovery.
- A custom Alexa Skill delivers an enhanced experience, brand identity, interactive commands, and consistent presentation. It allows listeners who already know your station to have a richer interaction.
In other words:
- RSK helps new or casual listeners quickly find your station.
- A custom Alexa Skill helps retain those listeners with a more professional presentation, branding, extra commands, and identity.
Available for BRLOGIC clients
BRLOGIC offers the full setup of both a custom Alexa Skill and RSK registration, ensuring:
- your online radio station listed in the Alexa catalog (via RSK)
- a complete and personalized experience through your Alexa Skill
👉 Contact us to learn how to activate these two resources for your station.
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